Adobe Unveils First Full Flash Player for Mobile Devices and PCs

Press ReleasesHaydn Woodall

Close to 50 Open Screen Project Participants Support New Browser
Runtime for Multiple Platforms

LOS ANGELES–Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled
Adobe® Flash® Player 10.1 software for smartphones, smartbooks,
netbooks, PCs and other Internet-connected devices, allowing content
created using the Adobe Flash Platform to reach users wherever they
are. A public developer beta of the browser-based runtime is expected
to be available for Windows® Mobile, Palm® webOS and desktop operating
systems including Windows, Macintosh and Linux later this year. Public
betas for Google® Android™ and Symbian® OS are expected to be
available in early 2010. In addition, Adobe and RIM announced a joint
collaboration to bring Flash Player to Blackberry® smartphones, and
Google joined close to 50 other industry players in the Open Screen
Project initiative.

Flash Player 10.1 is the first consistent runtime release of the Open
Screen Project that enables uncompromised Web browsing of expressive
applications, content and high definition (HD) videos across devices.
Using the productive Web programming model of the Flash Platform, the
browser-based runtime enables millions of designers and developers to
reuse code and assets and reduce the cost of creating, testing and
deploying content across different operating systems and browsers.
Flash Player 10.1 is easily updateable across all supported platforms
to ensure rapid adoption of new innovations that move the Web forward.

The browser-based runtime leverages the power of the Graphics
Processing Unit (GPU) for accelerated video and graphics while
conserving battery life and minimizing resource utilization. New
mobile-ready features that take advantage of native device
capabilities include support for multi-touch, gestures, mobile input
models, accelerometer and screen orientation bringing unprecedented
creative control and expressiveness to the mobile browsing experience.
Flash Player 10.1 will also take advantage of media delivery with HTTP
streaming, including integration of content protection powered by
Adobe® Flash® Access 2.0. This effort, code-named Zeri, will be an
open format based on industry standards and will provide content
publishers, distributors and partners the tools they need to utilize
HTTP infrastructures for high-quality media delivery in Flash Player
10.1 and Adobe® AIR® 2.0 software.

To learn more about Flash Player 10.1 and to see video demos visit Adobe Labs.

“With Flash Player moving to new mobile platforms, users will be able
to experience virtually all Flash technology based Web content and
applications wherever they are,” said David Wadhwani, general manager
and vice president, Platform Business Unit at Adobe. “We are excited
about the broad collaboration of close to 50 industry leaders in the
Open Screen Project and the ongoing collaboration with 19 out of the
top 20 handset manufacturers worldwide. It will be great to see first
devices ship with full Flash Player in the first half of next year.”

“We are excited to join Adobe and other industry leaders in the Open
Screen Project,” said Sundar Pichai, vice president of Product
Management at Google. “This initiative supports our common goal to
move the Web forward as a platform and to spur innovation in the
industry through technology such as Adobe Flash.”

“Adobe Flash technology provides a key experience on new Windows
phones, enabling people to enjoy rich Flash based games, videos and
other interactive Web content on the go,” said Stephanie Ferguson,
general manager, Product Management, Microsoft Corp. “We look forward
to bringing in the new capabilities of Adobe Flash Player 10.1 to the
Windows phone browser when it becomes available.”

“Motorola is excited to be one of the first handset manufacturers to
ship Android based devices with Flash Player support early next year,”
said Christy Wyatt, vice president of software applications and
ecosystem at Motorola. “As the No.1 platform for video on the Web,
uncompromised browsing of Flash technology based content is essential
for a rich mobile experience and something users expect from Motorola
today.”

“As a longtime partner of Adobe, and more than 400 million Nokia
phones shipped with existing Flash technology to date, we are excited
to see Flash Player becoming a reality for mobile phones and other
mobile devices,” said Purnima Kochikar, vice president, Forum Nokia.
“Nokia is excited about full Flash Player coming to devices and we are
committed to supporting Flash Player 10.1 on mobile devices in 2010.”

Open Screen Project

Led by Adobe, the Open Screen Project includes close to 50 industry
leaders working together to provide a consistent runtime environment
across mobile phones, desktops and other consumer electronic devices.
The initiative addresses the challenges of Web browsing and standalone
applications on a broad range of devices, and removes the barriers to
publishing content and applications seamlessly across screens.
Participants of the initiative include Antena 3, Atlantic Records,
ARM, BBC, Burda, Cell, Chungwha Telecom, Cisco, Comcast, Conde Nast,
Daum, Disney Interactive, Fox Mobile, Google, HTC, Intel, LG
Electronics, Lionsgate, Marvell, Motorola, MTV Networks, NBC
Universal, Nokia, NTT DoCoMo, NVIDIA, OpenTV, Palm, Paramount, QNX
Software Systems, Qualcomm, Stern.de, RIM, RTL, Samsung, Sony
Ericsson, Texas Instruments, The New York Times, Toshiba, Verizon
Wireless, Ziilabs and many others.

CEOs from ARM, Broadcom, DoCoMo, Google, HTC, Motorola, NVIDIA, Palm,
QUALCOMM and RIM discuss how they’re bringing Flash Platform
technologies to their devices and platforms as part of the initiative.
To watch the videos and for more information about the Open Screen
Project visit www.openscreenproject.org/about.

About Adobe Flash Platform

The Adobe Flash Platform is the leading Web design and development
platform for creating expressive applications, content, and video that
run consistently across operating systems and devices and reach over
98 percent of Internet-enabled desktops. Flash Player 10 was installed
on more than 93 percent of computers in just the first ten months
since its release. According to comScore Media Metrix, approximately
75 percent of online videos viewed worldwide are delivered using Adobe
Flash technology, making it the No. 1 format for video on the Web.
Major broadcasters and media companies including Disney.com, MLB.com
and DIRECTV rely on the Adobe Flash Platform for delivering video on
the Web and the platform powers social network sites such as YouTube
and MySpace. For more information about the Adobe Flash Platform visit
www.adobe.com/flashplatform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information
– anytime, anywhere and through any medium. For more information,
visit www.adobe.com.

Adobe® and Adobe Flash® ™ are trademarks of Adobe Systems
Incorporated. Any other trademarks or trade names mentioned are the
property of their respective owners.

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