Forging a New Hard Drive: LaCie Partners with Designer Philippe Starck

Press ReleasesDevin Balentina

PARIS, FRANCE=20
(OCTOBER 6, 2009)
Today LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. The new products
showcase more than just Starck’s iconic signature; there is an =
intellect=20
revealed throughout each component of the design.

From =
Philippe=20
Starck: “Technological genius explodes exponentially, each time =
with=20
incredible power whose limits are yet to be known. The power =
remains,=20
never abating, symbolically characterized by the sculptural magma =
that one=20
attempts to cleave, to master within this geometrically perfect =
strongbox.=20
A symbol of strength mastered, of freedom guided, of incandescent =
magma=20
heeding to the form of its cast. The interpretation is free. But =
the=20
mystery remains.”

Complementing Starck’s design philosophy =
is an=20
intelligent surface that responds to your touch. Exclusively =
featured on=20
the LaCie Starck Desktop Hard Drive, you can customize the =
touch-sensitive=20
surface to open an application of your choosing with the touch of =
a=20
finger. It’s an easy, efficient way to streamline your digital =
life.=20

Encased in sturdy aluminum, the LaCie Starck Desktop Hard =
Drive=20
and LaCie Starck Mobile Hard Drive offer the most resistant =
choices for=20
consumer hard drives on the market. The durable exterior protects =
the hard=20
drives from shock and overheating, making them thoroughly =
dependable. The=20
LaCie Starck Desktop Hard Drive features a status LED in the form =
of=20
Starck’s signature symbol. The symbol glows orange or green to =
indicate=20
different activity. The LaCie Starck Mobile Hard Drive offers a =
built-in=20
USB cable, uniquely placed for convenient storing and data =
accessibility.=20

“Choosing to work with my good friend and exceptional =
designer=20
Philippe Starck is always exciting. He brings a poetry to his =
work, and=20
helps us deliver products that combine function and beauty.” said =
Philippe=20
Spruch, Chief Executive Officer, LaCie. “The new Starck products =
showcase=20
this amalgamation perfectly with LaCie’s constant innovation and =
Starck,=20
who is the ultimate designer.”

The LaCie Starck Hard =
Drives come=20
standard with the versatile USB 2.0 interface, making it a =
user-friendly=20
companion to your PC or Mac=AE. In addition, the drives come with =
one of the=20
most robust software bundles on the market=97including LaCie =
Backup=20
Assistant and LaCie Desktop Manager=97helping you format, back up =
and=20
customize your hard drive.

Fifteen years after LaCie’s =
first=20
collaboration with Philippe Starck, which resulted in the =
award-winning=20
“Toaster” hard drives, the new Starck Hard Drives underscore the=20
importance of developing products that are as functional as they =
are=20
beautiful. =
+=20

Availability=20

The LaCie Starck Desktop Hard Drive is available in 1TB and =
2TB=20
capacities, and the LaCie Starck Mobile Drive in 320GB and 500GB=20
capacities. Products are available at LaCie Online Store, LaCie =
Corner,=20
LaCie Reseller+, and through authorized resellers and retailers, =
starting=20
at the suggested retail price of $129.00 for the =
Desktop and=20
$99.00 for the Mobile (excluding VAT). For more =
information, visit=20
www.lacie.com.=20

About =

LaCie
Located in the USA, Canada, Japan, Australia, =
Europe,=20
Singapore and Hong Kong, LaCie is the leading manufacturer of =
computer=20
peripherals for Windows, Apple and Linux users. LaCie creates =
external=20
storage solutions and color monitors that help professionals and =
everyday=20
people easily manage their digital lives. LaCie has differentiated =
its=20
products through original designs and leading-edge technology. =
Established=20
in France in 1989, LaCie is listed on Euronext under FR0000054314 =
(LAC).=20
For more information, visit www.lacie.com.=20

About =
Philippe=20
Starck
For more than 30 years, Philippe Starck has been =

creating objects that have had an impact on the world. Designs =
such as the=20
revolutionary lemon juicer or the transparent Louis Ghost chair =
have=20
become cult items. He is also credited with setting the standard =
for=20
creating classic hotels all over the world. His recent projects =
have=20
included the artistic direction of a spaceport in the USA, a =
120-meter=20
yacht, and a personal windmill. Philippe Starck is a tireless and=20
rebellious citizen of the world, who considers it his duty to =
share his=20
ethical and subversive vision of a fairer world. He stays tuned in =
to our=20
dreams, desires and needs=97sometimes before we get there =
ourselves=97by=20
making his work a political and civic act, which he accomplishes =
with=20
love, poetry and humor. For more information visit www.starck.com.

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