Aliph™ Introduces Jawbone ICON™

Press Releases Kermit Woodall

Aliph™ Introduces Jawbone ICON™, The World’s First Truly Intelligent
Bluetooth® Headset
“New Icon for Personal Expression” Is Now Accessible to Everyone

SAN FRANCISCO, CA — January 18, 2010 /PRNewswire/ — Aliph — maker of
the market-leading Jawbone® Bluetooth headset and inventor of
NoiseAssassin®, the world’s first and only military-grade
noise-eliminating technology — today unveiled its most sophisticated
product yet, Jawbone ICON. Jawbone ICON offers unprecedented ease of
use and audio quality as well as an industry-first software platform
called MyTALK™ that lets users personalize and update their Jawbones
via the web. Jawbone ICON will be available for $99.99 beginning
January 18 in six unique design personas.

“In building the next generation of wearable computing, we focused
maniacally on creating the world’s best customer experience. We
incorporated significant intelligence into the headset and as a result
this is the simplest-to-operate Jawbone ever created, with a rich
array of design choices to suit any preference or lifestyle. We like
to call it a new icon for personal expression,” said Hosain Rahman,
Aliph’s CEO.

Industry-first intelligence makes Jawbone ICON easy, convenient and personal

Jawbone ICON offers built-in intelligence and the ability to
personalize with the click of a mouse using the all-new MyTALK
platform, currently in private beta at mytalk.jawbone.com.

“Each customer is an individual, with unique tastes and preferences.
With this in mind, we invented MyTALK as a place where people could go
to get a richer in-ear experience. MyTALK is just a hint of the
exciting ways people will be able to breathe life into their Jawbones
over time,” said Rahman.

“Customers also tell us they don’t want to reach for their phone when
their hands and eyes need to be elsewhere, like on the steering wheel
and on the road. So Jawbone ICON uses its brains to now whisper
important information like caller ID and remaining battery life into
the user’s ear,” he added.

New personalization and convenience features include:

   * MyTALK AudioApps. Lets users personalize the voice that conveys
information into their ear. French, German and Spanish languages are
also available.
   * MyTALK DialApps. Lets users customize an easy access button
linking directly to services of their choice such as free directory
assistance, voice-to-SMS and voice dial.
   * Simultaneous Multipoint. Lets users switch seamlessly between two
calls on different cell phones.
   * On/Off slide switch and one-button control. Delivers radical simplicity.
   * Visual battery meter. Displays remaining battery life at top of
iPhone screen.

Six stunning designs and personas deliver rich set of consumer choices

Jawbone ICON is smaller and lighter than its predecessors, and comes
in six designs with lush textures and finishes rarely seen in consumer
electronics.

“Design and self-expression have been at the core of every generation
Jawbone to date, and now we launch an unprecedented suite of choices
to match that personal style that makes you who you are,” said Yves
Behar, Chief Creative Officer of Aliph.

“Each Jawbone ICON is infused with a unique and exciting look. Like
characters in a film, each captures a different fun-to-wear persona,”
he added.

New leaps in sound technology sustain Jawbone’s lead in audio quality

Continuing Jawbone’s leadership in sound technology, Jawbone ICON
provides improved inbound audio quality as well as upgrades to its
battlefield-tested NoiseAssassin technology. Audio advancements
include:

   * NoiseAssassin 2.5 with wind reduction continues to provide the
best noise elimination available.
   * Innovative speaker design and signal processing improves inbound
audio clarity and volume.
   * Set-it-and-forget-it audio eliminates the need to adjust volume
from one caller to the next.

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