At CES 2019, Swidget Launched a Smart Outlet with Adaptable Inserts 

Canadian tech company Swidget made its entrance into the smart home market at CES 2019 by launching its first product, a smart outlet that retails for $40 that can be outfitted with interchangeable inserts to control smart home devices, enable digital assistants, and hide smart home technology from plain view.

Source: At CES 2019, Swidget Launched a Smart Outlet with Adaptable Inserts | Digital Trends